Wednesday, April 14, 2021

How to Understand Your Website SEO Audit

Posted by Avneet on April 14, 2021 with 1 comment

 As Google continues to roll out new UX-focused Core Web Vitals, the need for search engine optimization has become stronger than ever. Every online business wants to rank well and get discovered by its target audience. This means they have to invest in the production of optimized content, social media marketing, and email marketing. Additionally, a regular SEO Audit is necessary. 


With an SEO audit, you can ensure that your web presence relates to the best practices and does not include errors that can make your website's ranking plummet. That's why it's crucial for every business, irrespective of its size, to understand its SEO Audit or employ an SEO agency to do the task. 



The good news: You don't have to be an SEO expert to carry an audit. 


There are advanced tools available in the market, like SEMrush and Moz, that simplify the audit task. If you still want experts to handle your SEO tasks, going for the best SEO services can be a better option. 


However, we will explain to you how to do your website SEO audit.


Fix errors 


Errors like 4XX or 5XX, broken links & images, Broken CSS & JavaScript, incorrect pages in sitemap.xml, DNS resolution issues, insecure pages, and redirects can harm your site’s UX, so fix them right away. 


By fixing errors, you can save your SEO rankings from falling on SERPs and bring more traffic to your virtual doorstep.


Quality Maintenance


There are some errors that do not directly affect your site's ranking but target its quality. Errors like broken external links, plagiarised content in meta descriptions & title tags, long or short title elements, low word count, missing ALT attributes, and a few similar others can lower your website's quality. 


Fixing these errors as soon as you find them can help you boost the site’s ranking and provide the best user experience to your visitors. 


Keep an eye on warnings


During an SEO audit, you will find some issues that are not problematic or even intentional in most cases. Therefore, don’t lose your calm while getting warnings regarding such issues. Errors like long URLs, missing Robots.txt, permanent redirects, orphaned pages, permanent redirects, and pages blocked from crawling.


If you get warnings regarding any of these issues, review them, understand how it’s impacting your SEO, and fix them accordingly.



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