Showing posts with label Best Social Media Platform. Show all posts
Showing posts with label Best Social Media Platform. Show all posts

Saturday, March 20, 2021

How To Pick The Best Social Media Platform For Your Business

Posted by Avneet on March 20, 2021 with No comments

 In the cut-throat market competition, no business wants to lag. In order to stay abreast with the online world, businesses, irrespective of their sizes and niches, are approaching the best digital marketing companies. 


One of the major aspects of digital marketing is social media marketing.


After making your site up and running on the internet, the next thing you can do to promote it is by creating a robust social media presence. 





Social media promotes your website, integrates with SEO and ads, makes it easier for customers to reach you, and helps you build a community of your target audience. 


Isn’t that great!


But the biggest question here is what social media platform to pick for your business? 


You can even go for multiple options and keep your choices narrow so that you can focus your efforts right and get the best return on your investment. 


Here is a list of different social media platforms that help you make a wise choice depending on your reach, target audience, and goals.





Facebook

Instagram

Twitter

LinkedIn

Pinterest

YouTube

Active users

2.8 billion 

1 billion 

192 million 

660 million 

322 million

2.3 billion

Demographics

25–34 years

18-24 years

35-49 years

30-49 years

18-40 years

26-35 years

Purpose

Building relationships

Building relationships and convert prospects

Conversion of articles & news

Conversion of articles & news

Scrapbooking

Search trends

Help you with

Establishing brand royalty

Lead generation

Maintaining Public relations

Business development

Lead generation

Boosting brand awareness

Cons

Limited reach

Only images

Character limit

Limited interactions

Only images

Resource Intensive


Steps to find your perfect pick


  1. Identify your audience


The first thing you can do is identifying your target audience. Be specific so that it will help you focus your efforts in the right direction. The decision will be based on what type of audience you are targeting, their age-group, gender, income, educational level, and interests. 


The answers to all the questions will help you target the right audience.


  1. Have a clear set of goals


Once you know what audience to target, the next thing you need to do is clear your goals. The primary goal of every business is to attract customers and create brand recognition. Social media is the best way to do so. So pick a platform that fulfills your goals and get started with making your business the talk of the town.


Are you ready to socialize?


Social media marketing is crucial for business success. If you want to stay ahead of your competitors and make a buzz about your business, picking the right social media platform will be helpful.




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