A Guide to Redesigning a Website without Affecting SEO

Are you thinking of giving your website a makeover? If yes, you first need to make a strategic plan. This is because when you redesign a website, there are a number of codes and pages getting altered, impacting your site's ranking on SERPs. 

In this article, we are going to share a few steps that you can follow to save your site's SEO while redesigning it.

Step 1: Make a list of all your web pages

The first thing you need to do is download the URL structure of your site. You can use plugins to take a backup of your site and avoid the risk of impacting its ranking.

Step 2: Create a temporary URL

Don't ever start redesigning your site on the existing structure; create a temporary one to provide your visitors a hassle-free experience. Make a copy of your site, move it to a temporary URL, and begin the redesign process. 

Step 3: Check the copied version

Before redesigning, check your website for broken links, CSS, and other features. This will give you an outline of what else needs to be fixed.

Step 4: Implement proper 301 redirects

By implementing 301 redirects, you can redirect the old URLs to the new ones. This is a technical way of informing search engines that your website has moved to another URL so that they don't downgrade your SEO efforts.

Step 5: Move to the new design

Once the tasks of redesigning and redirection are done, it's time to make the shift. After your redesigned website is up and running, you must check it for broken links with webmaster tools.

Step 6: Check your site for crawlers

While redesigning a website, there are high chances that you, unknowingly, make the search engines stop crawling your website. To resume, log in Google search console and click on the "Fetch and Render" option. Also, submit the XML of the restructured website to Google and Bing to make it crawlable. 

Step 7: Keep a close eye on your site

At last, monitor the changes and look for any potential growth. Keep an eye on the rankings of your top keywords with the aid of any of the several SEO tools available. If there is a considerable change in your SEO, find the reason behind it and resolve it before your site starts losing its traffic.

These are some easy steps you can follow to save all your SEO efforts and transfer them to your website's redesigned version.

Also Read:

Powerful Backlink Strategy For SEO

The Key to Creating a Winning Digital Marketing Strategy

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The Key to Creating a Winning Digital Marketing Strategy

 As per a report, more than half of the companies in the world do not have an effective digital marketing strategy. This means that they are exhausting their marketing budget into something with zero returns. But this doesn't have to be like this.

They can make the best use of their marketing budget by hiring the best digital marketing company. The right services will help them by creating the right digital marketing strategy that will make their business grow. 

If you are also one of the companies whose marketing efforts are going in vain, it's imperative that you go for the best digital marketing services. In case you want to make your own strategy work, here are some tips you can follow:

Know your customers

Before creating an effective digital marketing strategy, you first need to know who your customers are. The success of a digital strategy depends on how well you know your customers. By creating everything ranging from your web design to social media posts keeping your customers' needs in mind, you can ensure your business's success.

Create different personas

Based on your research about your customers, create different personas that will cover everyone in your target audience. This will help you know what most customers are expecting from your business so that you can deliver the same to make them land on your website. 

Be diverse

Don't let your digital marketing efforts be restricted to your website or Facebook page. Be diverse and hop on different channels like videos, display ads, paid ads, and much more to make your business popular in your target market. 

Automation is the key

Focus on tasks that need your manual attention, not the ones that can be carried out automatically. Automate every time-consuming task, like data collection, report building, etc. By automating tasks and focusing on what matters, you can achieve substantial results.

Quality Backlinks For SEO:-

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Digital Marketing Trends That are Changing the Businesses

The digital marketing world keeps on evolving, with new trends coming and going. But some trends are so powerful that they change the business world for good. As a digital marketing agency, you must be vigilant about the trends making their way to the virtual platform and helping businesses accelerate their growth. 

As we stepped into the year 2021, there are some new trends that can help you get a head-start over your competitors. 

In this article, we are listing down a few trends that will not only help you survive but thrive in the online world.

Inclusiveness

The front-page headline impacts the purchasing behavior. Gone are the days when the audience gets influenced by the same homogeneous content. Now they want something that covers different sections of the society based on their races, religions, gender, etc. 

Featured Snippets

The goal of SEO is to list your website on the first page of SERPs. As we entered 2021, the marketers’ goal is to shift your business visibility to “position zero.” The position refers to Google’s “featured snippet,” which helps your brand to get more visibility. Additionally, it displays relevant information with the attempt at answering the user’s question without the need for users to click, popularizing the nickname “no-click search.”

Environment conscious

In 2021, people have become more concerned about the environment and prefer brands that fulfill their responsibilities to preserve nature. Around 81% of consumers go for brands that are concerned about the environment as they are. Therefore, you can broadcast your sustainable practices to keep your customers stick with you and attract new ones.

Interactive Content

The trend has been around for a while and is here to stay. Interactive content not only hooks customers to your website but also delivers a better user experience. To make your customers happy with your content, you can add survey questions, quizzes, polls, and a lot more things.

Please also check the Resource of Backlinks

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