Friday, February 26, 2021

A Guide to Redesigning a Website without Affecting SEO

Posted by Avneet on February 26, 2021 with No comments

Are you thinking of giving your website a makeover? If yes, you first need to make a strategic plan. This is because when you redesign a website, there are a number of codes and pages getting altered, impacting your site's ranking on SERPs. 



In this article, we are going to share a few steps that you can follow to save your site's SEO while redesigning it.

Step 1: Make a list of all your web pages


The first thing you need to do is download the URL structure of your site. You can use plugins to take a backup of your site and avoid the risk of impacting its ranking.


Step 2: Create a temporary URL


Don't ever start redesigning your site on the existing structure; create a temporary one to provide your visitors a hassle-free experience. Make a copy of your site, move it to a temporary URL, and begin the redesign process. 


Step 3: Check the copied version


Before redesigning, check your website for broken links, CSS, and other features. This will give you an outline of what else needs to be fixed.


Step 4: Implement proper 301 redirects


By implementing 301 redirects, you can redirect the old URLs to the new ones. This is a technical way of informing search engines that your website has moved to another URL so that they don't downgrade your SEO efforts.


Step 5: Move to the new design


Once the tasks of redesigning and redirection are done, it's time to make the shift. After your redesigned website is up and running, you must check it for broken links with webmaster tools.


Step 6: Check your site for crawlers


While redesigning a website, there are high chances that you, unknowingly, make the search engines stop crawling your website. To resume, log in Google search console and click on the "Fetch and Render" option. Also, submit the XML of the restructured website to Google and Bing to make it crawlable. 


Step 7: Keep a close eye on your site


At last, monitor the changes and look for any potential growth. Keep an eye on the rankings of your top keywords with the aid of any of the several SEO tools available. If there is a considerable change in your SEO, find the reason behind it and resolve it before your site starts losing its traffic.


These are some easy steps you can follow to save all your SEO efforts and transfer them to your website's redesigned version.


Also Read:


Powerful Backlink Strategy For SEO


The Key to Creating a Winning Digital Marketing Strategy

Friday, February 12, 2021

The Key to Creating a Winning Digital Marketing Strategy

Posted by Avneet on February 12, 2021 with No comments

 As per a report, more than half of the companies in the world do not have an effective digital marketing strategy. This means that they are exhausting their marketing budget into something with zero returns. But this doesn't have to be like this.


They can make the best use of their marketing budget by hiring the best digital marketing company. The right services will help them by creating the right digital marketing strategy that will make their business grow. 




If you are also one of the companies whose marketing efforts are going in vain, it's imperative that you go for the best digital marketing services. In case you want to make your own strategy work, here are some tips you can follow:


Know your customers


Before creating an effective digital marketing strategy, you first need to know who your customers are. The success of a digital strategy depends on how well you know your customers. By creating everything ranging from your web design to social media posts keeping your customers' needs in mind, you can ensure your business's success.


Create different personas


Based on your research about your customers, create different personas that will cover everyone in your target audience. This will help you know what most customers are expecting from your business so that you can deliver the same to make them land on your website. 


Be diverse


Don't let your digital marketing efforts be restricted to your website or Facebook page. Be diverse and hop on different channels like videos, display ads, paid ads, and much more to make your business popular in your target market. 


Automation is the key


Focus on tasks that need your manual attention, not the ones that can be carried out automatically. Automate every time-consuming task, like data collection, report building, etc. By automating tasks and focusing on what matters, you can achieve substantial results.



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Wednesday, February 10, 2021

7 Tips on How to Get the Best Out of Coworking

Posted by Avneet on February 10, 2021 with No comments

Work from home may sound pleasant to most ears, but the same turns to be a little boring with time. When you work in the same place you live, it sometimes becomes difficult to maintain the thin line between your personal and professional life. The WFH routine also tends to lower your productivity and push you into a monotonous lifestyle. 

But what if we tell you that you can skip the dull and tiresome WFH life?

Yes, we have a solution for you and believe us it is far better than working from home or within the dull walls of your office. 

Here, we are talking about working in a Shared Office Space. Within a few years, coworking office spaces have become a hub for freelancers, budding entrepreneurs, small business owners, and even for big MNCs. 


You can find coworking space in Faridabad and other big cities that help you work independently. Whether you have your own business or working for any larger firm, coworking spaces are always a better option to go for.  

Choosing the right office space for a startup or any other business you run will help you bring out your best potential. The spaces will keep all the distractions at bay and let you focus on your work and achieve substantial growth in the coming time.

There are a number of benefits that accompany coworking spaces and make them the preferred choice of the working class. But the problem is that the majority of people are not well-aware of the benefits they can reap out of the shared office spaces. 

Without the knowledge and access to all benefits, a coworking experience is incomplete. 

But don’t panic as we are here to help! Below are some of the tips you can use to get the best out of coworking.

Get used to the freedom

Not all but most of the coworking spaces are open 24/7. Therefore, you can pick any time and walk in with your work bag at your convenience. Yes, working in a shared office space is that easy. Even if you are running late on any particular day, there is no need to be in haste.

Don’t settle without exploring

Every coworking space has its own unique culture and ambiance. While settling on a place, ensure that the environment looks perfect for the type of work you need to do. Another thing you need to consider is how much privacy or social interaction you want so that nothing gets between you and your work.

Apart from the environment part, look for the amenities that you may need, like access to conference rooms, printing & scanning equipment, and mailing services. Make sure that everything your business needs is provided by the coworking office. 

Take out some time to socialize

Coworking spaces are the best places where you can build connections with people working in different fields. Networking with people at a coworking space will help you get more opportunities to expand your business. Additionally, working with like-minded people will keep you motivated to work up to your full potential. While working in a coworking space, put effort into building good connections with people around on both professional and personal levels. 

Move around

Instead of enjoying the view from your seat, move around. Explore the coworking space and find spots that you can go for your different moods for work. Move your feet to every corner to find which one works best for you. If you have a habit of moving around while working, then coworking is the place for you.

Ask for offers

No matter how big or small a coworking space is, it will always come up with a number of offers and discounts for the members. To avail of the best offers, you must keep yourself aware of every offer your shared office space comes up with. By making the best use of offers, you will get to know that each offer is designed to benefit you in one way or another.

Attend events

Be active when it comes to attending events conducted by the coworking office space. This way, you can interact with professionals from different sectors and learn something new. The events offer you an opportunity to meet new people, learn something new that can help your business grow, and collaborate with like-minded people. 


Get in touch with management

A community manager looks over the seamless working of the shared office space. The person knows every in and out of the coworking space and can help you with your issues. Therefore, it is crucial that you get in touch with them to get the most out of coworking.

Conclusion

Break the monotonous, boring routine of WFH and step into coworking. Shared office space is designed to bring out the best version of yourself and inspires you to work your heart out. By utilizing every benefit that coworking has to offer, you can maximize your productivity, grow your business, and get a competitive edge in the market.